DETERMINATION OF INCOME AND EMPLOYMENT
TOPIC - 1 AGGREGATE DEMAND AND SAVING
Aggregate Demand means total expenditure planned to be incurred on final goods and services in the economy during an accounting year.
Component of Aggregate Demand
AD = C+ I + G +(NX)
Where
(i) Private Final Consumption Expenditure (C) - Demand for goods and services for private consumption or value of goods and services that households are able and willing to buy.
(ii) Private Final Investment Expenditure (I) - It refers to creation of new capital assets like machineries, building, raw material etc. by private entrepreneurs.
(iii) Government expenditure (G) - It refers to intended expenditure on purchase of consumer and capital goods to fulfil common needs of society.
Net export (NX) - It refers to the difference between exports and imports of an economy.
Aggregate Supply
Aggregate Supply is the money value of goods and services that all the producers in the economy are planning to supply in a given period of time.
AS = C+ S
Effective Demand
It signifies the point where aggregate demand equals to aggregate supply.
Propensity to Consume or Consumption Function.
Keynesian Psychological Law of Consumption.
Consumption Function (Propensity to Consume) is the functional relationship between consumption and level of income.
C = f (Y)
C= Private consumption Expenditure
(i) As income increases consumption expenditure also increases.
(ii) Consumption increases at a lower proportion when compared to increase in income.
(iii) Even at zero level of income, there is autonomous consumption.
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MPC |
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Average Propensity to Consume
Average Propensity to Consume (APC) is the ratio of consumption expenditure to corresponding level of Income
APC =
(i) APC is greater than 1 (APC > 1), when consumption is more than Income.
(ii) APC is equal to 1 (APC = 1), when consumption is equal to income. It is at the break-even point.
(iii) APC is less than 1 (APC < 1), when consumption is less than income. It is after the break – even point. There is saving.
(iv) APC can never be zero, because there is autonomous consumption.
K = ΔY / ΔI
Where,
ΔY = Change National Income
ΔI = Change in Investment
Also,
k = 1/ 1- MPC
Where k = Investment Multiplier
MPC = Marginal Propensity to Consume
And, k = 1/ MPS
Where k = Investment Multiplier
MPS = Marginal Propensity to Save
Therefore, it can be concluded that
K = 1/ 1- MPC = 1/ MPS
- Consider that a ₹200 crore (ΔI) additional investment is made to build a road. This additional investment will result in an additional ₹200 crores in revenue in the first round.
- If MPC is taken to be 0.80, then those receiving this increased income will spend ₹160 crores, or 80% of ₹200 crores, on consumption, and the remaining amount will be saved. The second round will increase the revenue by ₹160 crores.
- In the next round, 80% of the extra income of ₹160 crores, or ₹128 crores, will be spent on consumption, with the remaining amount saved.
- The multiplier process will continue, and every round’s consumer expenditure will be equal to 0.80 times the extra income earned in the previous round.
It can be concluded that an initial investment of ₹200 crores has resulted in a total increase of ₹1,000 crores in income.
Thus, the multiplier will be,
k = 5
In the above graph, the X-axis represents income and the Y-axis represents Aggregate Demand. Assume that the initial equilibrium is established at point E, where the AD curve and AS curve intersects. OY is the equilibrium level of income. Assume that investment rises by ΔI, causing the new Aggregate Demand curve (AD1) to cross the Aggregate Supply curve (AS) at point E’. As a result, OY1 is the new equilibrium level of income. Due to an initial increase in investment, the income increases from OY to OY1. The graph clearly shows that the income growth (YY1 or ΔY) is more than the investment growth (ΔI). Thus the value of the multiplier is provided by:
Measures to Correct Deficient Demand
Increase in Money Supply
The central bank aims to raise the availability of credit through its monetary policy. For this purpose two major instruments are used:
of two parts:
- Cash Reserve Ratio (CRR): It is the minimum amount of net demand and time liabilities that commercial banks are required to maintain with the central bank.
- Statutory Liquidity Ratio (SLR): This term refers to the minimum proportion of net demand and time liabilities that commercial banks must keep on hand.
The central bank reduces CRR or/and SLR to correct deficient demand. It increases commercial banks’ effective cash resources and enhances their ability to create loans. In the end, it helps in raising the amount of credit available to the economy and decreases the deficiency in demand.
(II) Qualitative Instruments
These tools are designed to control the flow of credit. The following are important qualitative tools or measures:
1. Decrease in Margin Requirements: The term Margin Requirement describes the difference between the market value of the offered security and the value of the amount lent. When there is deficient demand in the economy, the central bank reduces the margin, which increases the ability of banks to create credit in exchange for the same level of security. As a result, borrowing becomes more attractive to borrowers, which increases aggregate demand.
2. Moral Suasion (Advice to Encourage Lending): The Central Bank uses a combination of persuasion and pressure to convince other banks to act in a way that is consistent with its policy. Discussions, letters, lectures, and tips to banks are used to exercise moral persuasion. The central bank advises, requests, or persuades commercial banks to provide credit. It increases credit availability and aggregate demand.
3. Selective Credit Controls (Withdraw Credit Rationing): This technique involves the central bank instructing other banks to provide or refuse credit to specific sectors for a given set of purposes. In times of deficient demand, the central bank withdraws credit rationing and makes efforts to promote credit.
Quantitative Instruments
1) Decrease in Bank Rate
During deficient demand, the central bank decreases the bank rate, which reduces the cost of borrowing from the central bank. Forces commercial banks to decrease their lending rates encourages borrowers from taking loans & ultimately helps them to correct deficient demand.
2) Open Market Operations
During deficient demand, the central bank offers securities for buy which raises the reserves of commercial banks & positively affects the bank’s ability to create credit & increases the level of AD in the economy.
3) Decrease in Legal Reserve Requirements
Commercial banks are obliged to maintain a legal reserve. An decrease in such reserve is a direct method to raise the availability of credit. It includes:
To correct deficient demand, the central bank decreases CRR and SLR. It raises the amount of effective cash resources of commercial banks & expand their credit-creating power which ultimately helps in increasing the availability of .
Measures to Correct Excess Demand
During excess demand current AD in the economy is more than the full employment level of output. It happens because of a rise in money supply & availability of credit at easy terms.
To correct excess demand the following measures may be adopted:
Govt. Expenditure
It is a part of fiscal policy. The government spends a huge amount on infrastructural & administrative activities. To control the situation of excess demand govt. should reduce its expenditure to the maximum possible extent.
Decrease in govt. spending will reduce the level of AD in the economy & help to correct inflationary pressure in the economy.
Increase in Taxes
During excess demand govt. increases the rate of taxes & even imposes some new taxes. It leads to a decrease in the level of aggregate expenditure in the economy & helps to control the situation of excess demand.
Decrease in Money Supply
The central bank aims to reduce the availability of credit through its monetary policy. For this purpose two major instruments are used:
Quantitative Instruments
1) Increase in Bank Rate
The bank rate is the rate at which the central bank lends money to commercial banks to meet their long-term needs. During excess demand, the central bank increases the bank rate, which raises the cost of borrowing from the central bank.
forces commercial banks to increase their lending rates discourages borrowers from taking loans & ultimately helps them to correct excess demand.
2) Open Market Operations
During excess demand, the central bank offers securities for sale which reduces the reserves of commercial banks & adversely affects the bank’s ability to create credit & decreases the level of AD in the economy.
3) Increase in Legal Reserve Requirements
Commercial banks are obliged to maintain a legal reserve. An increase in such reserve is a direct method to reduce the availability of credit. It includes:
- CRR (Cash Credit Ratio): It is the minimum percentage of net demand & time liabilities to be kept by commercial banks with the central bank.
- SLR (Statutory Liquidity Ratio): Statutory liquidity ratio is the minimum percentage of net demand & time commercial banks with themselves.
To correct excess demand, the central bank increases CRR and SLR. It reduces the amount of effective cash resources of commercial banks & limits their credit-creating power which ultimately helps in reducing the availability of credit in the economy.
Qualitative Instruments
1) Margin Requirements
It refers to the difference between the market value of securities offered & the value of the amount lent.
When the economy is suffering from excess demand, the central bank increases the margins that restrict the credit-creating powers of banks & decreases the level of aggregate demand.
2) Moral Suasion
It is a combination of persuasion as well as pressure that the central bank applies on other banks in order to get the act in a manner or line with its policy.
During excess demand, the central bank advises, requests, or persuades commercial banks not to advance credit for speculative or non-essential activities. It helps to reduce the availability of credit or aggregate demand.
3) Selective Credit Control
It refers to a method in which the central bank gives direction to other banks to give or not give credit for certain purposes to a particular sector.
During excess demand, the central bank introduces rationing of credit to prevent excess flow of credit particularly for speculative activities. It helps to wipe off excess demand.







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